The Genie That Wouldn’t Sell

Image courtesy to Fandom.

June 19, 2025

Aladdin’s famous Genie, voiced by late actor Robin Williams, is considered one of Disney’s most memorable and iconic characters. Little do people know, the real theatrics were happening behind the curtain. Williams’ work with the multi-billion dollar enterprise revealed legal issues that would transpire for several years.

As the voice actor, Williams agreed to a reduced fee of $75,000 as opposed to what could’ve been a $8 million pay check. The low price came with the condition that Genie’s voice and character wouldn’t be used in any merchandising or promotional efforts. Further terms included limiting Genie’s advertising potential to 25% of all products.

However, in a manner not uncommon among unscrupulous business figures, Disney disregarded their promises and used the Genie in their marketing efforts. Williams expressed discontent and even refused to voice his character in the sequel.

Adding to the scandal, Disney gifted a painting now suspected to be a fake Picasso, something Williams reportedly had no knowledge of, to reconcile the relationship (1). It wasn’t until 1994 that Disney’s studio chief, Joe Roth, issued a public apology, encouraging Williams to return as a cast member on the third Aladdin film. 

After the late actor’s passing in 2014, his will explicitly prohibited using his voice, name, or likeness for 25 years after his passing. This includes restricting Disney from using any preserved records in new projects. The clause aims to shield his family from any legal or financial fallout tied to profits made after his death while preserving his legacy's integrity by preventing any unapproved commercial use.